How We Started

World Class Care Products

Boat Bling, Inc ® was founded in 2004 by two avid boaters and friends with the goal of bringing premium, innovative products to the boating market. Initially, cleaning products were not even part of the plan. An architecture background inspired the original Boat Bling® engine covers which were meticulously machined of aircraft aluminum to replace the stock plastic cover on the Mercruiser 496 and 496HO engines. These products were very well received works of art but it was clear early on that this was an amazing niche product that was not scalable with potential sales less than 1% of all boat owners. Seeking a scalable product to reinvent the marketplace, cleaning products became the direction and the “Sauce” names were created on a cocktail napkin over Mexican food (hence the Hot Sauce name).

The brand was reinvented with the Sauce line of care products and the vision was clear.

"Provide the most discriminating enthusiast with a simple, easy to use line of care products that exceed expectations in quality, appeal, and provides world class results in less time than any other products."

Some may say the rest if history but that's far from reality. Beginning with an online store, interaction and focus on boating forums, and knocking on doors to encourage retailers to stock the product, small success was achieved with independent distributors and a handful of loyal retailers over 15 years ago. Today, the growth has led to global distribution, recommendations from the leading OEM manufacturers, and being sold at over 10,000 retail outlets in 10 countries and on 4 continents including some of the biggest retailer names in the world, such as West Marine, Bass Pro, Cabela's, Academy Sports, Overton's, Walmart, and more. Everyone has a goal and a dream that they believe they can achieve, and on behalf of the entire team at Boat Bling, we are humbled, extremely grateful, and appreciative of the support and loyalty from you, our customers.

"Do what you love and you will never work a day in your life."

While this isn't our quote, it is definitely one that continues to motivate our way of thinking. With a clear view of our future, you will see the continual evolution of our brand as "Bling Sauce®" as we embark on growth in additional industry segments like RVs, UTVs, Automotive, and even Aviation. No matter what happens in the future, you can always expect world class products, award winning service, and a passion that is relentless.

Your satisfaction is our #1 priority. If for any reason our products or service fall short, we’ll buy it back and make it right— 100% GUARANTEED. We appreciate your interest and look forward to doing business with you.

Welcome to the Bling Sauce® family!